The man behind the inspection committee of the FIFA World Cup has been awarded the role of the ambassador for Latin America, according to the Free Bets website. The former president of the Chilean FA, who has played an integral role in the growth and development of the game across the region, is now tasked with helping to grow the Soccerex brand across the Central and South American continent.

Soccerex’s objective across the region is to provide rights holders and businesses with a unique opportunity to expand their knowledge and grow their business through the Soccerex Global Convention, which takes place in Rio de Janeiro from Nov. 26-30. It follows the staging of last year's inaugural event in the city.

“The upcoming Soccerex Global Convention will be of fantastic benefit to the region in the build-up to the World Cup," the 49-year-old said.